Chuck Reeves

The TOW missile system is an armor piercing, wire-guided missile.  It has a 4.5km wire spooling as it flies.  The gunner guides the missile via the wire to its target.  This technology enables a team to stay very mobile while firing heavy artillery at other moving targets.

We need more of this, especially in today’s environment in our businesses.  My previous post discussed the value of analysis, knowing, not guessing, the critical business factors.  Assuming there is a good source of updated information, it must be acted upon.  Sometimes you need to pull the trigger and aim as you go.  If you see an opportunity, dive on it, don’t get paralysis by analysis.

I have recently visited with people that are becoming increasingly anxious about the viability of their business.  They are going into a retrenchment mode and I can see the creativity, the spark and the opportunities wilting before my very eyes.

But, this is the time to be more alert, looking for a crack in the window of opportunity, ready to dive through and make adjustments as you go.  I am not talking about being careless, just aggressive.  Roll up your sleeves, get in the middle of the action and chase your target light a cheetah chasing a gazelle.